Discover how we brought Yae Haircare’s beauty brand online through thoughtful visual identity, an elegant shopping experience, and a convenient appointment-booking journey for its North Carolina customers.
Yae Haircare is a premium beauty brand specializing in raw human hair bundles and professional hair services.
Based in North Carolina, the brand brings together quality hair products, personalized beauty services, and a confidence-led approach to haircare.
Talented StudioX Digital's creative work connects the brand's visual identity, WordPress website, eCommerce experience, promotional designs, and social media content into a consistent digital presence.
A refined visual language combining elegant typography, confident contrast, and fresh beauty-inspired colors.
The identity pairs expressive handwritten-style lettering with clean, contemporary typography. Mint and sage accents create a recognizable beauty aesthetic, while black and cream provide a sophisticated foundation.
A responsive WordPress experience that introduces the brand, showcases premium hair products, and connects customers with shopping and appointment-booking options.
Explore raw human hair bundles, compare available lengths, and access the online shopping experience.
Discover professional hair services and access the appointment-booking experience from dedicated calls to action.
A product shopping experience built around premium raw human hair bundles, with length-based product variations and cart and checkout configuration.
A service-booking experience integrated using LatePoint, designed to help visitors move from discovering the brand to requesting a hair appointment.
Project note: final checkout, payment, booking confirmation, and review integration testing are part of the ongoing refinement process.
A collection of promotional designs developed to communicate hair quality, showcase products, support campaigns, and maintain a consistent visual presence.
Visual applications that demonstrate how the Yae Haircare identity translates into branded packaging and physical environments.
The Yae Haircare project demonstrates how branding, web development, eCommerce, service booking, and promotional content can work together as parts of one coordinated digital presence.
Brand campaigns and social media introduce Yae Haircare.
The website presents the brand, products, and services.
Product information and customer content support decisions.
Shopping and appointment pathways connect interest to next steps.
“Soft Hair. Real Beauty. Lasting Confidence.”YAE HAIRCARE
